Get Direction. All rights reserved. Digital Demand Generation Tools: Marketing for the future. February 17, HubSpot Marketing Automation 2. Ontraport 3. Active Campaign — Customer Relationship Management programs: 1. SalesForce Customer Relationship Manager 2.
PipeDrive Customer Relationship Manager 3. Facebook 2. Responsive to future demand signals and possible demand disruptions, it also automates forecast revisions for better accuracy. Key Features Demand Planning: Generate forecasts at business levels, while factoring in key aspects like sales and marketing to logistics and financials.
Users can also segment demand by customer profile, channel and product attributes. This helps users adjust the difference between high-level business planning and low-level product forecasting, optimize inventory carrying costs and align customer demands with inventory investments. Logility Pulse Wise: Logility Pulse Wise lets users respond favorably to dynamic market conditions and automate planning using an autonomous engine based on artificial intelligence.
This engine helps identify and analyze demand signals to update demand planning parameters in real time. Demand Sensing: Logility Demand Sensing utilizes big data to capture and analyze demand signals from all internal and external sources to identify demand patterns and trends while providing advanced warning of any possible gaps in supply and demand. This helps users formulate fast responses in times of crisis and implement agile deployment to improve customer fill-rates.
Life Cycle Planning: Analyzes the impact of multiple demand scenarios, past trends, patterns and additional demand signals with artificial intelligence. Proportional Profile Planning: Create flexible, multi-tier, attribute-based and time-phased profiles for demand precision at each life cycle stage. It also helps users predict high-level demand while driving precision at granular levels to synchronize sourcing and production, along with logistics and cost calculations.
Limitations A free trial is not available. RapidResponse A cloud-based tool that helps users create collaborative and comprehensive demand forecasts based on statistical factors and multiple functional perspectives. Top Benefits Improved Visibility: The platform, along with other supply chain applications associated with this suite, provide end-to-end supply chain visibility with the ability to integrate demand functions with other supply chain processes, improved forecast accuracy and execution of plans across departments.
Consensus Demand Plan: Create a consensus demand plan with collaboration between various departments like sales, marketing, finance and demand planning to minimize costs and maximize revenue opportunities.
Key Features Consensus Forecasting: Offers a consensus forecast, combining statistical forecasts with multiple functional forecasts generated based on inputs provided by different departments. This feature allows users to combine demand planning with strategic capacity.
Performance Management: Users can measure forecast accuracy using numerous methods to perform a value comparison of each forecast stream against the demand plan and annual plan. With sales data conditioning, users can also identify data errors and outliers to be cleansed and minimize errors going forth. Cross-functional Collaboration: Enables seamless collaboration between departments like marketing, sales, operations, and finance. Users can set up, benchmark and track financial targets and operational KPIs to maintain performance.
Demand Inputs: The platform collects demand inputs across sales, marketing, finance and operations. It lets the users submit their assumptions and perspectives, match them against historic patterns and actuals, review stats and revise forecasts accordingly. Reporting: Compare various plans for current demand, aggregate supply, annual demand and supply to track forecasts against actuals and improve strategic decisions. Limitations Native mobile apps for Android and iOS devices are not available.
It also integrates with third-party systems on demand to ensure seamless collaboration and sharing of data. Supply Chain Cockpit: Customizable and intuitive graphical instrument panel for managing, tracking and controlling the supply chain. Supply Chain Collaboration: The Collaborative Planning CLP tool generates an optimized, collaborative plan based on data and assumptive inputs of business partners across the supply chain network. These product extensions provide valuable information regarding inventory overview, capacity load, supply plan evaluation and reliability of forecasts.
They also identify possible bottlenecks and project supply shortages to help users plan ahead. Data Persistency: Offers data persistence through transactional data storage within an object-oriented in-memory liveCache, which users can access as required. Primary Features Demand Planning: This module offers planning layouts, interactive planning books and a demand planning library of statistical forecasting and macro techniques. Utilizing these resources, users can adopt a consensus-based approach to create demand plans and forecasts with inputs from different departments.
It also allows users to add marketing intelligence, make required management adjustments and manage life cycles, promotions and collaborative demand planning. Supply Network Planning: Operates on heuristic, rule-based and optimization-based algorithms to manage purchasing, manufacturing, distribution and transportation. It also uses constraints and penalties to plan products from across the supply chain network and factors in safety stock planning as well as load building for transportation.
Production Planning and Data Scheduling: Manage multi-level production planning using a choice of existing or custom heuristics. Along with an order pegging feature, the platform supports lot quantity calculations and sourcing for make-to-stock, make-to-order, make-to-order with order BOM, engineer-to-order, project manufacturing and flow manufacturing. This helps users allocate products, perform backorder processing and fulfill commitments to customers subject to global availability.
Service Parts Planning: Caters to planning functions specific to service parts based on product attributes and product sales patterns to determine the frequency of required actions and maintain top-to-bottom transparency throughout the supply chain. Due to its features, it has become one of the most popular data-driven marketing tools.
SimpleGraph is a free tool for tracking data and making graphs quickly. Also, the people involved in data-driven marketing can quickly share graphs with this tool. The key features include sharing, editing, and creating graphs of any metrics, updating, editing, and viewing graphs easily, and obtaining graphs without any complex spreadsheets. Crazy Egg is a powerful heat mapping tool that displays how many scroll and click-through your site. This tool is mainly used for visualizing analysis data and web activity.
Buffer is an online marketing tool that allows for social media scheduling. It is also a handy reporting tool. Buffer can be used by anyone regardless of their social media experience or skills. This tools enables you to distribute and access analysis, and schedule social media posts. You can also optimize images and video for different social platforms using multi-media extensions. Litmus is a tool that optimizes your email. With this tool, you can track and test emails for sending a higher-performing and better-looking email.
This tool works with email software such as MailChimp, VerticalResponse, and others. You can also see email client engagement, popularity, geolocation, forwards, and prints. Before you send an email, scan testing scans that email and offers feedback and scores for corporate filters and common ISP.
Canva enables you to create social media images of high quality with the help of a drag and drop interface, and you need not have any knowledge on design for using this tool.
Primarily, you can use Medium to amplify your content: reach hundreds and even thousands of people, republish your old posts and garner more social shares. People can subscribe to get updates when you publish new post on Medium.
While no two video streaming sites are created equal, the goal and motivation behind using one often are. If you want your audience to spend more time engaging with your video content, then, you have to use Wistia. Would you like to know how your videos are engaging your customers? Wistia provides a clearer analytics and serves you the right video metrics on a platter. In the past, creating a marketing video was difficult.
But today, you can create professional videos at an affordable rate. Millions of active user are waiting for you on Facebook, Instagram, LinkedIn, and the like. Social media can play a key role in your customer service. Jayson DeMers highlighted the 7 reasons why you should use social media as your customer service portal. Buffer will act as your representative, while you make out time for other pressing and urgent matters that will impact your revenue.
Buffer app works tirelessly at the backend to engage your audience. You can schedule as many posts as possible. This engagement strategy enables you to to nurture your leads without coming off offensive or pushy, which is exactly what you need to build loyalty with customers. If you are looking for a website optimization tool, search no more. Hotjar is the all-in-one analytics and feedback tool.
Understanding your web and mobile visitor is critical. Nick Leech listed the 5 proven ways to understand website visitors. One of such is by conducting a Five Second Test. Better yet, enter your URL into the fivesecondtest. The Heuristic test where you involve your colleagues is effective too. But the easiest way to pinpoint how visitors are interacting with your website is by using a heat map and recording tool.
Hotjar is a powerful and easy marketing tool that shows you how your web and mobile site visitors are interacting with your website. You can use the tool to find hottest opportunities to optimize for conversions. Simply Measured believes that social marketing should be simplified, and not tied overwhelming with all the data. Ideally, the social data should drive your marketing. Simply Measured provides an easy social media analytics and measurement solution for small and mid-size companies.
Use the measurement platform by Simply Measured to fuel your social campaigns and gain deep insights in your fingertips. Simply Measured is provides Facebook analytics, Twitter analytics, and more. Yes, being sensitive to what is trending in your social media accounts guarantee that you acquire customers from these networks, especially Facebook. Simply Measured rich features enable you to compare your Facebook fan page with your competitors — to know their weaknesses and strengths.
Give it a shot today. Open Site Explorer is a search marketing tool that enables you to develop a high quality inbound link profile. For example, OSE helps you research backlinks, find link-building opportunities and find potentially damaging links. Specifically, you can determine the number of backlinks your website or web pages have generated over a period of time say 60 days.
Else, your search rankings may drop. Optimizing your web pages can dramatically improve your search rankings and drive qualified traffic to your website, especially when your content page ranks at the top of organic results. Website traffic is the fuel that powers your online business machine. In a recent article on the Huffington Post blog , Ian Mills summarized the importance of website traffic.
As you read this article, marketers are actually looking for ways to generate and grow website traffic. Adding social sharing buttons on your posts alone can encourage people to share it. One of the greatest features of SumoMe is its mobile responsiveness. All of the accompanying tools that Sumome provides will fit into any mobile screen — and engage the audience.
The Content Analytics , a tool in the SumoMe warehouse will give you rich insights in this respect. When building social media campaigns, there is no room for assumptions. You may not like the end result. Segment is an analytics software made simple.
The processes done in your website and mobile apps can be captured and kept in the Segment Libraries, for your use. Google Trends is a solution that shows the graphical representation on how a particular keyword or topic is trending in US or globally.
How do you craft the headline? Truth is, the headline is the most important element of your content.
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